Fibromyalgia Clinical Trial Recruitment

healtheo360 partnered with a top 10 pharmaceutical company to assist in recruiting for a Fibromyalgia clinical study.

Our Challenge

Agency and CRO was having a difficult time accessing the community of people affected by Fibromyalgia

Patient recruiting was months behind schedule

Community of people who feel largely ignored, mentally and physically drained

Controversial diagnosis – many physicians believe Fibromyalgia is purely psychological

Our Solution

Built dedicated online community of patients and caregivers affected by Fibromyalgia

Together with Link Health, developed an informational newsletter campaign comprised of 6 unique articles

Created a series of 6 unique blog posts and infographics

Highly targeted social media outreach across multiple on-line / social channels

Our Results

Increased traffic to study website and qualification hotline by more than 38%

During the 6 week program, 102 patients were enrolled in the study trial

Currently maintaining the community through active social participation for further follow-up clinical study

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